Privacy Policy

This policy outlines the rules for the collection, use, and protection of personal information processed by BLYNX LAB (hereinafter referred to as the “Service”).

Effective Date: 2025.05.10

1. General Provisions

This Privacy Policy applies to the use of services provided by BLYNX Co., Ltd. (hereinafter referred to as the “Company”).
The Company complies with relevant domestic and international laws, including the Personal Information Protection Act and the Act on Promotion of Information and Communications Network Utilization and Information Protection.

2. Items of Personal Information Collected and Collection Methods

Category	Items Collected	Collection Method
Required	Agent conversation data (user input and agent responses)	Automatically collected when the user inputs messages into the service
Required	IP address	Automatically collected when the user inputs messages into the service
Optional	Web behavior data (clicks, scrolls, session ID, page URL, browser/OS/device info, etc.)	Automatically collected via Microsoft Clarity script (uses cookies and local storage)

※ If any additional personal information is collected or used, separate consent will be obtained in advance.

3. Purpose of Collection and Use of Personal Information

Service Provision and Feature Improvement

– Enhancing agent response quality and analyzing errors based on conversation history
Security and Service Stability

– Preventing abuse/spam, managing traffic, and analyzing logs using IP addresses
UI/UX Improvement and Product/Ad Optimization

– Improving screens and experience using Clarity session replay and heatmaps
Legal Obligations and Dispute Resolution

– Compliance with applicable laws and fact-checking/responding to disputes
Service Usage Statistics

– Understanding usage patterns and planning new features

4. Retention and Use Period of Personal Information

Category	Retention Period	Legal Basis
Chat content	Up to 2 years from the time the service purpose is fulfilled or upon user request for deletion	Personal Information Protection Act, Article 21
IP address	Up to 1 year from the date of access	Protection of Communications Secrets Act, Article 15-2
Clarity session replay	30 days	Microsoft Clarity policy
Clarity heatmaps & aggregated data	Up to 13 months	Microsoft Clarity policy

※ When retention is required by e-commerce or other relevant laws, personal information will be stored separately for the required period and then destroyed.

5. Procedures and Methods for Destroying Personal Information

Destruction Procedures

– Personal information is selected and destroyed in accordance with internal policies and legal requirements after the retention period or once processing purposes are fulfilled.